What makes my approach to UX unique is the perspective I've gained outside of traditional design roles. Before pursuing UX, I worked across advertising, production, customer experience, and brand operations, partnering with teams ranging from creative and marketing to leadership and client stakeholders.
 
These experiences taught me how to communicate across disciplines, navigate competing priorities, and keep projects moving toward a common goal. Today, I bring those skills into UX design, combining empathy for users with an understanding of how products fit within larger business ecosystems. I believe great design happens when user needs, business goals, and team collaboration come together.